The asking price is the single biggest factor in how quickly and how well your home sells. Here is a simple, repeatable way to set it.
1. Gather comparable sales
Find five to ten homes that sold in the last six months within about a kilometre of yours, with a similar number of bedrooms, a similar land size and a similar condition. Sold prices matter more than asking prices: an asking price is only what another owner hoped to get.
2. Adjust for the differences
No two homes are identical. Adjust each comparable up or down for what yours has or lacks: an extra bathroom, off-street parking, a renovated kitchen, a busy road, a north-facing yard. Be honest; buyers will be.
3. Work out a realistic range
Your adjusted comparables give you a range. Most owners do best by pricing near the middle of it. If you need to sell quickly, price toward the lower end to attract more buyers early.
4. Think in search brackets
Buyers search portals with price filters such as $700,000 to $800,000. A home advertised at $805,000 is invisible to everyone searching up to $800,000. Choose a price, or a price guide like "Offers over", that lands inside the brackets your likely buyers use.
5. Decide how to display it
You can show a fixed price, a guide such as "Offers over $780,000", or "Contact owner". On SellPrivate you always enter a real asking price for search, and choose separately what buyers see.
6. Review after two to three weeks
Watch your enquiries and inspection numbers. Lots of interest but no offers usually means the price is a little high; very strong interest in the first days may mean it's low. Your seller dashboard lets you change the price at any time, and the update flows to the portals automatically.